Most eCommerce stores don't take more than a couple of hours to go live. What happens when a segment of retail becomes this approachable? It attracts hyper-competition. And what happens when a business gets this competitive? Profit margins begin to fall, rags to riches stories are hard to come by, and, gradually, it becomes a story of survival. Behind every story of eCommerce survival, there is ingenious pricing strategies to drive conversions. Let's look at some of those pricing strategies: