Skip to main content


Most e-commerce brands in India do not lose customers because their products are bad. It is because of poor customer retention, as customers do not get answers to their questions fast enough. A shopper wants help when choosing a product, confirming cash on delivery, tracking their order, or understanding return policy, and they don’t want to research all of this, they expect an answer from the store and if the response is slow then the sale disappears. This justifies why more brands in India are exploring AI sales agent for e-commerce use cases. This is important as it matters for D2C brands, marketplaces, Shopify and Woocommerce stores, fashion brands, electronic sellers as well as online businesses in India that want to improve conversion rates and reduce pressure on their support staff. This blog explains what an AI sales agent is, and how AI agents for e-commerce work, what use case they fit into for support and sales as well as their growing relevancy among Indian online brands.