The Middle East is a popular tourist area, drawing millions of visitors each year. Since renting a car is flexible and handy, more individuals are choosing to explore the area at their own pace, which is driving up demand for automotive rental services. Ownership is becoming less popular among consumers, and access-based alternatives are more popular. Renting an automobile allows customers to choose from a wide range of vehicles without worrying about insurance, maintenance, or depreciation costs. The need for travel, leisure time, and discretionary spending has increased due to the area's expanding middle class.