Microsoft Azure vs AWS is always at the fore when it comes to choosing the best cloud service provider. Comparing them and matching their services with business requirements are what the final decision comes down to. There's no doubt that cloud computing is at its prime now and many businesses are using it to effectively meet their computing infrastructure needs - from applications to storage and processing power - without owning on-premise data centres. Another big factor behind the increasing cloud adoption rate worldwide is big data - the hotspot of driving business growth in today's heavy competition.