As media and entertainment becomes ubiquitous in our lives, there are multiple priorities unfolding for media companies and brands. They need to be innovating constantly to understand our preferences and behavior to make sure that their content is geared to reach the right people on the right channels and media.

AI and big data are important drivers of this capability. In this blog we'll outline three AI use cases that media companies should be implementing to stay ahead in digital customer engagement.

To deliver the AI and analytics charter, a Customer Data Platform (CDP) becomes extremely important. So, in this blog we will explore the interlinkages between the two.