Marketing technology, also known as MarTech, describes a range of software and tools that harness technology to help marketers meet their marketing goals and perform their work efficiently. These tools and software simplify campaigns, enable better content workflows, and automate tasks, making marketing activities easier and more efficient. In 2019, the MarTech revenue stood over 121 billion dollars worldwide, which tells that several businesses across the globe benefitted from marketing technologies.
This article lists some must-have MarTech tools available in the market for streamlining your marketing processes. Some of the Martech Tools are: Website Analytics, Content Management System, Customer Relationship Management, Marketing Automation Tools etc.
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