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Marketing is a lot more complicated than conventional advertisement. It entails the study of consumer behavior, establishing a robust online presence, establishing purposeful brand stories, and leveraging data to make all decisions. A marketing consultant is an intermediary between the objectives of a business and the tools required to fulfil the objectives. Instead of guesswork, a consultant brings clarity, organization and direction. The writer who fills this role is Ritwik Sachdeva, who assists businesses to define the strengths of their business, know their target audience, and place them strategically in the market.