Marketing in franchises plays a huge role in attracting customers, creating brand recognition, and making a brand successfully survive in the long run. Paan Aroma is recognized for changing the conventional paan to something modernized and new; thus, effective marketing becomes the key to achieving that success for its franchisee. Leveraging innovative strategies and a completely supportive backbone structure, Paan Aroma makes a strong partner to its franchise partner to realize maximum potential for survival in today's competitive market.