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With marketing becoming more pay-to-win, you always have the choice to get more visibility through paid YouTube ads. YouTube provides a variety of ad formats to choose from. You can use an existing video or create something new for a specific campaign for your ad creatives. The benefit of using an existing video is you can select a clip you know has been influential in the past. If a video has already gotten many views and engagement organically, doing paid ads can amplify your results. On the other hand, creating a new video for your ads will allow you to produce a more targeted video that you have more control over. For example, you can create an ad with a precise call-to-action at the end to bring viewers to a website or another video. If you would like a visual explanation of how to use google ads, check out our Youtube video, “How to Promote Youtube Video on Google Ads 2021” https://www.papervideo.com/post/how-to-promote-your-youtube-videos-using-google-ads