Category:
Business
For marketers, being able to accurately predict how and when to best reach customers to drive the most sales would be a dream come true. Explore how CXA helps to predict customer behavior. Marketers Say Predicting Customer Behavior is More Valuable than Winning Lottery Numbers. Here’s how marketing automation can give marketers predictive superpowers. By Jason VandeBoom, Founder and CEO, ActiveCampaign. In fact, according to a recent ActiveCampaign poll, more marketers say they’d rather be able to predict customer behavior than forecast the winning lottery numbers.



