Marketers are discovering the relevance of ABM and starting to adopt it extensively. What makes ABM such a popular strategy among B2B firms? Marketing, particularly in the B2B domain, is an ever-evolving field where you must come up with fresh concepts. Account-Based Marketing is one of the newest B2B marketing concepts. It is becoming more popular among B2B marketers as part of their entire marketing strategy. ABM combines traditional short-term marketing goals of generating leads with long-term revenue-generating activities.