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The market players in this industry are up against several challenges. Regulatory hurdles, high costs, low awareness and adoption, worries about accuracy, and issues with data privacy and security are some of the main barriers facing this industry. Due to their higher cost compared to standard blood pressure monitoring equipment, these devices may not be used as often, especially in underdeveloped countries where healthcare funding is scarce. Notwithstanding the potential advantages of these gadgets, patients, doctors, and other healthcare professionals presently lack knowledge about them and accept them to a limited extent.