The majority of the marketers consider email marketing as the lifeline of the marketing campaign. While email marketing has penetrated deep into the process of every organization, the amalgamation of email marketing and automation is further going to make a more substantial impact in the industry. The popularity of email marketing automation is bound to increase in the coming years, as businesses look to amplify their revenue.
Here you can find some of the ways how email marketing automation is benefiting businesses: It helps to nurture the leads for making them sales-ready, aligning your strategy with customer buying pattern, retaining existing customer etc.
The above blog chalks out some of the crucial ways, in which email marketing automation can be used in organizations. It would not only help businesses to streamline their marketing approach but also help to increase revenue.
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