Magento 2 Hide Price refers to a functionality or feature that allows you to hide the product prices on your Magento 2 store. This feature is commonly used in B2B (Business-to-Business) scenarios or when merchants want to display prices only to logged-in customers or to a specific group of customers. With the Magento 2 Hide Price feature enabled, the product prices will not be visible to regular visitors or guests on the website. Instead, they might see a message like "Contact for Price" or "Login to See Price" in place of the actual price. This prompts customers to take further action, such as logging in or contacting the store to inquire about the price.