Magento 2 custom redirect allows you to create custom redirects within your Magento 2 website. Magento 2 Custom redirect are a way to redirect users from one URL to another based on specific rules and conditions. With custom redirects, you can ensure that visitors are directed to the desired pages or destinations within your website. To set up a Magento 2 custom redirect, you can use the URL Rewrite functionality in the Admin Panel.