Lately, performance marketing has integrated itself into the latest digital marketing trends framework such that brands can now achieve results through optimizing campaigns for targets such as conversions, leads or sales. This interactive area allows control of activities based on measured results, performance metrics that help determine what stimulates consumer behavior. The environment for performance marketing is also dynamic and so one has to stay up to date with the current trends in performance marketing to avoid being edged out by competition. So in this post, we will discuss eight most important trends that model the scope of performance marketing in the future.