Jerome Pineau, CDO at La Maison Hubert elaborates on why ‘digital’ is an existential requirement for brands to stay relevant across generational markets, the challenges with technologies at the forefront of digital innovation and carefully crafting an ecosystem of best-fit solutions on the road to ‘digital’. Read on for a sneak peek on their new hybrid luxury retail network set to revolutionize retail interaction. Jerome has consulted with technology B2B and luxury industries, where he put to work his extensive international experience in digital transformation, social strategy, and CX for his clients