It's hard to know if your eCommerce emails are effective. You might be sending a lot of them, but how do you know if they're actually making a difference?

It can be hard to tell whether your eCommerce emails have the desired effect.

You might not be sure if people are opening them, clicking through, or making purchases as a result. This means that you're effectively flying blind and can't tell which emails are working and which ones aren't.

To ensure your email marketing campaigns are successful, it's important to track your metrics. In this blog post, we'll discuss some of those key metrics and how you can use them to improve your email marketing efforts.