It takes a lot of effort and proper planning to get organic search visibility, traffic and rankings. SEO is one of the most important components of digital marketing and plays a vital role in boosting growth. Content and SEO are interdependent and together they can commit the website to the top of search engine rankings. Consistent creation of optimized content along with SEO strategies works together to improve the overall performance of the business. Your content writing agency might use different ways of creating content but it should go along with SEO.