It should go without saying, but consumers expect a relatively high star rating from businesses. It's challenging to provide an exact average star rating your business should aim for because they can vary across industries and even across business locations. With that being said, it's important to note that only 53 percent of people would consider using a business with less than four stars. The higher star-rating your business locations have, the better. However, a perfect 5-star rating is not the answer. Consumers view 5-star ratings as inauthentic - so having a mix of positive and negative reviews, which result in a higher star rating, is best practice. Showcasing both the positive and negative experiences that your consumer has at your locations is key to gaining consumer trust.