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It is no secret to any ecommerce owner that customer experience plays an extremely important role in selling online. Studies state that more than 86% of customers are ready to pay more money when they are served with a better experience. Customers love getting online services and products. However, there is something more important and valued by online customers, great customer support. Ecommerce owners spend millions of dollars per year to deliver seamless customer service to their consumers. If you give out of the box customer service, the revenue and the benefits go above the bar and most importantly set you apart from the rest in the market.