It involves everything from defining products, their prices, channels of distribution, and marketing campaigns to the sales strategy.

Well-planned GTM strategies add a lot of value to a business by helping navigate the market's intricacies and smooth competition with others. Such GTM strategies can be developed quickly in 3 simple questions as seen below.

Gauging Your GTM Strategy with KPIs and Metrics

In fact, having a GTM strategy doesn't suffice; one also requires measurement for the strategy as well.

Why Monitor Your GTM Strategy?
The GTM strategy monitoring performs many functions, of which the greatest are:

1. Evaluating Performance:

Monitoring how good a Go-to-market strategy is regularly checks whether the performance against it either meets the criteria or falls below it. Have you met your sales targets? Do you see increased customer engagement? Are you gaining market share? Monitoring has answers to these questions.