Internet searching is undoubtedly the dominant force in finding reliable businesses and, vice versa, loyal clientele. When you type "best coffee" into Google search, you're likely inundated by a local pack of business listings tagged to your area ordered by ranking, review, and proximity--the deliciousness of coffee is hopefully guaranteed. A few simple keywords play a heavy hand in boosting a business's name to the top of a search list, but behind the curtain, pulling the algorithmic strings is the now-mainstream system of local SEO.