Imagine yourself as a restaurant owner. Your guests come in for dinner and they feel disappointed with the presentation of the food. The whole dining experience is the User Experience (UX). In general terms, UX is a combination of content and user interface. Just like users at restaurant look for dishware as well as food, mobile app users look for "usability" of the app. Users also look for intangible benefits emotional satisfaction, efficiency, sense of belonging, and others.