Imagine a tool that gives you alerts for a specific keyword, websites, brands on your email Id, which helps you in search engine optimization(SEO), content creation, finding content ideas, link building, competitor analysis, and much more, and that too without spending a rupee.
Yes! Tools like this exist. And you guessed it right! It's Google Alerts! Many Marketers use this tool for various marketing purposes. However, many don't use Google Alerts to their fullest, and some don't use them at all.
In this article, you'll know what Google Alerts is, how it works, how to set it up, and how you can use them for various marketing purposes for your business like On-page SEO, Link building, Competitor analysis, etc. So, first, I give you an introduction to Google Alerts. Read,

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