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Imagine a tool that gives you alerts for a specific keyword, websites, brands on your email Id, which helps you in search engine optimization(SEO), content creation, finding content ideas, link building, competitor analysis, and much more, and that too without spending a rupee. Yes! Tools like this exist. And you guessed it right! It's Google Alerts! Many Marketers use this tool for various marketing purposes. However, many don't use Google Alerts to their fullest, and some don't use them at all.