Marked 3 years 7 months ago onto Marketing Technology
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Source:
https://www.martechcube.com/amperity-martech-expert-unpacks-the-true-cost-of-messy-customer-data/
Category:
Business
If you know your customers so well, then why do you keep treating them like strangers? It’s a conundrum marketers, brands and retailers face every day – and a challenge they are desperate to solve. In its simplest form, the issue stems from data or rather ‘dirty data’. This fragmented data is muddling their efforts to get a clear view of who their customers actually are.
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