If you are an e-retailer of t-shirts and your answer to the above questions is "Yes", you cannot be selling the same old t-shirts under the pretext "But ours look different!" Or, "Our T-shirts are made up of better material". It's not just about the quality now. It's about how personalized the t-shirt is. It's about what makes each t-shirt on your e-store one-of-a-kind. It's about how you bridged the gap between what customers must choose from and what customers can have. You want to be the destination where one cooks one's own t-shirt.