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iELTA | Entrepreneurship Litmus Test Accelerator The IIA is a very intense programme spanning over three weeks. With this program we will be able to help guide your idea into a potential business plan and would cover Idea Validation, Idea Refinement, Financial Assumptions, Resource Management, Team Building, Market Research, Idea Pivots if required. Its starting point is you – a person with an idea ready to find its market. This programme is designed to provide each participant extensive mentoring and field work so that they evolve a complete financial, strategic as well as operational roadmap for their idea.