Ideas are dime a dozen. But they need polishing as diamonds do because the good ones are rare. An idea could be a bolt out of the blue from subconscious ideation or it could be a deliberate 77th draft and the idea bloomed into existence. In either case, an idea is a process, cultivation of thought, or even a revolution in some cases. Then how do you polish an idea before implementing it? Why do you do it? Isn't branding exactly that? All answers in this blog.