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Source: https://zach-miller.com/this-is-how-you-confuse-buyers-on-a-website/
This Is How You Confuse Buyers on a Website
Today, I'm going to be breaking down a website. We're going to be talking about a few common things that confuse buyers online. This is actually a little bit more off topic than what we usually do but, I thought it was relevant because a lot of people deal with these issues with their websites. Especially how they update them, design them, ect.
When it comes to website design, there's not much that needs to be done; simple is best. In fact, if you don't want to setup a traditional website, you don't even have to buy a new website domain or new theme. Simply go to Zach-Miller.com/clickfunnels.
There'll be a software for a 14-day free trial that will allow you how to quickly build all of the sales funnels I talk about.
Confuse Buyers with a Dated Website Design
Now what we have here LOOKS like a classic 90's-early 2000's website team from the artist called 'Abra' who has been signed with awful records - (and no that's not a typo) here in Atlanta, Georgia.
It may seem like this website is from the early 2000's but believe it or not it's only a couple years old; it's actually from early 2015.
This really says to the visitor: "hey look at all these things you can click on." It leaves a lot open to the visitor to choose and navigate for themselves. It's best to keep things very simple. The main issue with this site is that you have all these different places that you can click off into. As you can see right here, all these little images detract away from the main idea.
The only focus should be on the artist playing her music or how can I shop and buy merchandise. Remember to choose ONE THING you want people to do on your site. You want to make it idiot proof!
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