Having quick access to up-to-date Traffic Analytics gives website owners the knowledge they need to evaluate how successful their website is and learn what needs to be improved. View a variety of informative metrics about every aspect of domain performance. With domain traffic statistics, find how many people are visiting the website, what they click on within the domain, and which individual pages are the most successful. See what Search Queries from search engines are leading visitors to the website, and how the pages rank in search results for certain significant keywords relevant to your business and brand. All of these analytics can be viewed in one easy-to-use interface. With this information at hand, it simplifies the process of optimizing the web page content with SEO in mind and provides a baseline to measure the effectiveness of every change made to the website towards attracting more visitors through organic search traffic Missed Opportunities, and improving search engine rankings.