The growing demand for high-nutrient, reliably delicious, ready-to-eat products that also include novel fruit and vegetable components and save time is driving the industry. The number of fitness enthusiasts and consumers' increased inclination toward a healthy lifestyle are expected to be the main growth drivers of the functional food and beverage industry. People's increasing participation in sports both domestically and internationally is expected to lead to a rise in athletes, which will drive growth over the functional beverages market forecast period.