Google Ads is a unique platform that allows you to advertise your products and services exclusively through Google. By charging an advertising fee, Google promotes your business on various websites across the internet. When your content is both engaging and original, Google rewards you by improving the organic ranking of your website. To enhance customer engagement, it is essential to utilize effective Google Ads strategies. These strategies include the option to target specific age groups or geographic areas, ensuring that your message reaches the intended audience. Google Ads offers five different types of advertisements: Google Search ads, Google Display ads, Google Shopping ads, Google Video ads, and Google App ads. Utilizing these ads can provide you with faster results, increase brand awareness, and simplify the auditing of your ad campaign's performance. The success of your Google Ads campaign depends on your budget, often referred to as your bid. Based on your bid, your products or services will be displayed to your target audience, taking into account their interests and demographics.