FMCG, or Fast Moving Consumer Goods, is the sole reason for India's fast-rising need for usual goods and services.

The great bulk of the population relies on fast-moving consumer goods (FMCG) firms to provide such fundamental necessities. FMCG items are easily purchased, and have large volumes but are low cost. Examples include household goods, over-the-counter medications, food, personal care products, stationery, and consumer gadgets.

The top FMCG firms distribute their products over the length and width of the country via a vast distribution network.

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