The fashion industry is being re-shaped by the forces of globalization, new buyer expectations, novel product categories and vertical integration. With globalization providing access to new markets, it is also forcing new sourcing strategies. Simultaneously, millennials are demanding personalized customer experiences that are new to the industry. New fashion categories such as active wear, comfort wear and athleisure are turning up on store shelves driven by changing tastes that provide organizations very little time-tomarket. And finally, retailers are developing their own brands while fashion labels are setting up their retail chains to achieve vertical integration, leading to brand and margin enhancement.