Every business aims to optimize its value by onboarding the most potential customers. So how does demand capturing play a role in reaching those prospects?

In the ecosystem of B2B sales, it is crucial to understand how much demand there is for your goods or services. There is a thin difference between demand generation and demand capture. Demand generation creates market awareness of a specific product or service. On the other hand, "demand capturing" is a process that involves identifying and reaching out to potential customers who need your products or services.