ESET has announced its new branding with the tagline 'Progress. Protected'.

This new brand concept, according to the company, will be accompanied by a fully integrated campaign that will run into 2022. ESET will celebrate technological advancement by highlighting a number of noteworthy thinking leaders from a variety of areas through digital, video, print, and Out-of-Home (OOH) advertising.

ESET is presenting the notion of Progress. Protected in a series of high-level brand films shot by Academy Award nominated documentary director Hubert Davies, in which experts in science, education, innovation, and space exploration explain development from their professional perspectives. These thought leaders' views will be brought to life through compelling, unique illustrations created by four top-tier artists: John Tomac, Jun Cen, Marcellus Hall, and Bruno Mangyoku, and executed across digital, print, and out-of-home advertising.