The entertainment industry has been drastically changed with the introduction of OTT apps. Read the blog to get convincing reasons why to invest in OTT development. We will explore the entire development process and also learn about OTT app development costs. There's a brief comparison between OTT platforms and traditional cable TV to understand how OTT is more convenient, user-friendly, and interactive for users. After having a quick market analysis of the OTT industry, you will be convinced to hire an OTT app development company.