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Why do you need email A/B testing for higher ecommerce conversions?

Source: https://builderfly.blogspot.com/2020/12/why-do-you-need-email-ab-testing-for...

Email marketing is one of the most welcoming ways companies are trying to lure their audience and keep them updated. Statista's latest report about email marketing states that there happens to be an exchange of 293.6 billion emails every day by 2019. This clearly implies that several other businesses are trying the same tricks to acquire customer attention.

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