Economic downfall often pushes businesses to tighten their belts--and marketing budgets are usually first on the chopping block. But here's the catch: cutting back on demand generation during a slowdown is like turning off the engine when you're only halfway up the hill.

If you want to thrive in a tight economy, not just survive it, your demand generation strategy needs to get smarter, not smaller. At Vereigen Media, we believe that efficiency isn't about spending less--it's about spending better. And when demand gen gets lean, strategy has to get sharp.