Do you remember the time when the internet was not that established and you wanted to understand the product offerings and services of a business? What did you usually do? The answer is: that you needed to pick and dial a phone call in order to connect with the right person and talk through whatever you needed.
With the advancement of the internet and technology, operations are now done easily and in an effective manner, both for the betterment of the customer and the business. Long gone are the days when we used to follow the traditional methods of business approach and information gathering. Today, with the help of web portal development, we can easily consolidate information into a website or a portal accessible anytime, anywhere, and from any device.
A web portal is referred to as a web-based platform that gathers information from different sources and displays it in a single user interface. It acts as a type of access gateway that helps users log in via credentials on the backend of the cloud.
Types of Web Portal Development
There are several web portal development that can be seamlessly used by businesses to improve their operations. A few examples are:
Client portal: The portal provides a service where a user can find information about the products and services offered by a business. It is used as communication between the client and the business.

Community portal: The portal provides information about a group or an association. It is used to gather information about upcoming events, related activities, schedules, and others.

Government portal: The portal is designed for a specific branch of the government that helps the public gain information.

Knowledge portal: The portal is used to gather information about the use and productivity of the products and services offered. The content of the knowledge portal includes videos, tutorials, and so on.

Patient portals: The healthcare sector uses patient portals to inform patients about appointments, prescriptions, medical history, and other topics. It can be used both by the patients, and the hospital authorities.
Irrespective of the size of a company, owning a web portal is backed by several merits and helps businesses look for growth, admit quality, etc. Apart from these, a web portal helps a business solve common problems and provides a range of features like presentation, integration, federation, development, and other required ones.
Aim for targeted campaigns: With a strong marketing strategy and campaigns, a business can use web portals for targeted campaigns. It helps obtain substantial coverage, focus on the building campaigns and target them.

Expect revenue growth: With the help of an existing client base and valuable service, a business can use the web portal to grow its revenue. A responsive web portal helps in securing existing clients and securing faster access to information about products and services.

Utilize cost-effective marketing: A business can use a web portal with login credentials and can utilize the concept of cost-effective marketing. It helps with better search, better results, etc.