Digital Marketing is the practice of promoting products, services, or brands using online platforms and digital channels. It encompasses a variety of strategies such as search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and influencer marketing. The goal is to reach and engage target audiences, drive traffic, and convert leads into customers using data-driven techniques and tools. Digital marketing provides measurable results and is key to modern business growth.