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Digital marketing has taken on a central role in the modern media landscape. It fuels the web as we know it today, from social media to blogs to digital video behemoths like YouTube. Digital advertising allows personalized advertising to reach almost everyone with an internet connection, the fact that the services are free allows for even greater impact. Every business is unique and the marketing needs of each one also differ. So, how do you decide whether to manage your digital campaigns in-house or hire a digital marketing agency? Check out this guide for a breakdown on all things related to deciding between these two options!