Data has been the foundation of successful lead generation in B2B marketing. All the businesses want accurate, high-quality lead data to generate demand, nurture the prospects and convert the leads into their customers. The data helps in streamlining the outreach, sales and customer relationship management.

Businesses can collect and manage their own data, or they can outsource it to the third-party vendor. Due to the cheap cost of outsourced data, many businesses get into that trap to scale their pipeline, but all they get is inaccurate information and compliance risk. Businesses should make sure that the data that they are using is accurate, relevant and compliant.

Outsourcing leads may seem to be a tempting option for businesses because of its cost-effectiveness, but the risks it carries are far heavier than the benefits. Inaccuracy, lack of personalization and dependency on outside vendors can hamper the credibility, trust and brand reputation of a business.

At Vereigen Media, we eliminate all these risks by providing high-quality, intent-driven leads that are ready to convert.