Customization refers to tailoring the Zoho CRM platform to meet the unique business needs of an organization. This involves modifying and extending the standard CRM features to align with specific workflows, processes, and goals. Customization ensures that businesses can leverage Zoho CRM to its full potential, boosting productivity, efficiency, and user satisfaction. CRM Masters is a certified Zoho CRM customization partner, from consultation and implementation to training and ongoing support, CRM Masters ensures a seamless CRM experience.