A customer relationship management (CRM) system is a software application designed to help organizations handle customer data and improve their interactions with the business. Using custom-made CRM software enables enterprises to improve coordination, enhance lead quality, increase revenue, and gain competitive advantage.

Off-the-shelf software might appear as a quick solution for your business problems. But in the long run, when your business starts to expand it won't serve the purpose. That's where custom CRM systems come into view.

Even the revenue of customer relationship management software is expected to reach $131.90 billion at a CAGR of 10.59% by 2028 - according to a report by Statista. Therefore, it is the perfect time to invest in one tailored to meet your unique needs.

So, let's understand what CRMs are all about and how they will really benefit your organization.