Customer Relationship Management is an approach in order to manage the company's interaction with the current customer. It is one such management process in which the companies can maintain a good relationship and stay connected to the customers. In turn it also improves the profitability of the company.
CRM system also tracks and improves marketing activities like campaigns, bulk emails and performance of advertisement thus it ensures better returns on your investment. CRM system efficiently follow and track all leads and capture complete conversation with them in the database. It helps you effectively analyse all sales activities to ensure fast conversion of leads into sales.