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Source: https://techplanet.today/post/everything-you-need-to-know-about-customer-experience-management

Category: Business

Customer Experience Management (CEM) creates and manages a customer's interaction with a business or brand. This includes all customer touchpoints with a company, from initial marketing and advertising to the final sale and post-purchase interactions. CEM involves understanding customer expectations, analyzing customer behavior and preferences, and using that knowledge to deliver a seamless and personalized customer experience.

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