Marked 3 years 6 months ago onto Marketing Technology
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Business
The customer experience (CX) is an important aspect of marketing strategies, as the customer is king, but the COVID-19 pandemic has forced businesses to reevaluate their customer experience initiatives with an aim to create an exceptional journey for every customer. Today, customer service is extremely important to customers. A report of Microsoft on the global state of customer service showcased that 61% of consumers have stopped doing business with a brand because of poor customer service.
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